All charts and data below are CPI-U inflation-adjusted and with dividends reinvested. (Why?)
ULTA real return snapshot: after CPI-U inflation, ULTA returned −8.40% over the past year and −20.99% YTD, with dividends reinvested. Since Oct. 25, 2007, ULTA is up +944.76% in real purchasing-power return, or +13.28%/yr, and is currently −31.92% below its real total-return high on Feb. 17, 2026.
Data ending Mon Aug. 17, 2026
| Thu 2007-10-25💬 to Mon 2026-08-17 |
Overall
Return |
Exponential
Trendline |
||||
|---|---|---|---|---|---|---|
| ULTA × |
+944.76%
+13.28%/yr |
+19.65%/yr
R2=0.791 |
||||
| Ulta Beauty Inc NASDAQ Common Stock | ||||||
| Thu 2007-10-25💬 to Mon 2026-08-17 |
Start
Value |
End
Value |
|---|---|---|
| ULTA × |
$10,000.00
2007-10-25 |
$104,476.06
2026-08-17 |
| YTD | YoY | |
|---|---|---|
| ULTA × | −20.99% | −8.40% |
|
Current
Drawdown |
Worst
Drawdown |
|
|---|---|---|
| ULTA × |
−31.92%
on 2026-08-17 from 2026-02-17 peak |
−88.09%
on 2009-03-09 from 2007-10-30 peak |
| Period ending Mon 2026-08-17 | 1 yr | 2 yr | 3 yr | 5 yr | 10 yr |
|---|---|---|---|---|---|
| ULTA × | −8.40% |
+23.06% +10.93%/yr |
+1.20% +0.40%/yr |
+11.77% +2.25%/yr |
+33.62% +2.94%/yr |
| Year | ULTA |
|---|---|
| 2026 (YTD) | −20.99% |
| 2025 | +35.48% |
| 2024 | −13.72% |
| 2023 | +1.08% |
| 2022 | +6.85% |
| 2021 | +34.15% |
| 2020 | +11.91% |
| 2019 | +1.08% |
| 2018 | +7.42% |
| 2017 | −14.09% |
| 2016 | +35.01% |
| 2015 | +43.66% |
| 2014 | +31.46% |
| 2013 | −3.22% |
| 2012 | +50.44% |
| 2011 | +85.43% |
| 2010 | +84.47% |
| 2009 | +113.51% |
| 2008 | −51.76% |
| 2007 | −42.81% |
