All charts and data below are CPI-U inflation-adjusted and with dividends reinvested. (Why?)

Total Real Returns

NOW: Total Real Return Chart (Dividends Reinvested, Inflation Adjusted)

NOW real return snapshot: after CPI-U inflation, NOW returned −28.63% over the past year and −15.39% YTD, with dividends reinvested. Since Jun. 29, 2012, NOW is up +1,765.71% in real purchasing-power return, or +22.78%/yr, and is currently −45.75% below its real total-return high on Jan. 28, 2025.

Data ending Fri Oct. 2, 2026

Growth of $10,000

Fri 2012-06-29💬 to Fri 2026-10-02 Overall
Return
Exponential
Trendline
NOW
×
+1,765.71%
+22.78%/yr
+25.24%/yr
R2=0.897
ServiceNow Inc NYSE Common Stock

Growth of $10,000 Summary

Fri 2012-06-29💬 to Fri 2026-10-02 Start
Value
End
Value
NOW
×
$10,000.00
2012-06-29
$186,571.40
2026-10-02

This Year’s Performance

through 2026-10-02

  YTD YoY
NOW
×
−15.39% −28.63%

Drawdowns

  Current
Drawdown
Worst
Drawdown
NOW
×
−45.75%
on 2026-10-02
from 2025-01-28 peak
−66.01%
on 2026-04-10
from 2025-01-28 peak

Rolling Returns

Period ending Fri 2026-10-02 1 yr 2 yr 3 yr 5 yr 10 yr
NOW
×
−28.63% −28.37%
−15.37%/yr
+10.86%
+3.50%/yr
−13.28%
−2.81%/yr
+510.04%
+19.82%/yr

Annual Returns

Year NOW
2026 (YTD) −15.39%
2025 −29.63%
2024 +45.85%
2023 +76.06%
2022 −43.82%
2021 +10.17%
2020 +92.35%
2019 +55.02%
2018 +34.00%
2017 +71.77%
2016 −15.86%
2015 +26.65%
2014 +20.23%
2013 +83.75%
2012 +22.02%