All charts and data below are CPI-U inflation-adjusted and with dividends reinvested. (Why?)

Total Real Returns

KO,AAPL,COST: Total Real Return Chart (Dividends Reinvested, Inflation Adjusted)

Wed 1985-11-27? to Wed 2026-04-01 YTD
Return
TRR
Price
KO
×
+8.41%
2026-04-01
129.52 TRR
2026-04-01
The Coca-Cola Company NYSE Common Stock
AAPL
×
−6.88%
2026-04-01
681.32 TRR
2026-04-01
Apple Inc NASDAQ Common Stock
COST
×
+14.49%
2026-04-01
0.0005129 TRR
2026-04-01
Costco Wholesale Corp NASDAQ Common Stock

Returns

Wed 1985-11-27? to Wed 2026-04-01 Overall
Return
Exponential
Trendline
KO
×
+3,705.90%
+9.44%/yr
+7.04%/yr
(R2=0.801)
The Coca-Cola Company NYSE Common Stock
AAPL
×
+124,233.66%
+19.32%/yr
+19.70%/yr
(R2=0.869)
Apple Inc NASDAQ Common Stock
COST
×
−99.95%
−17.12%/yr
+8.28%/yr
(R2=0.270)
Costco Wholesale Corp NASDAQ Common Stock

Growth of $10,000

Wed 1985-11-27? to Wed 2026-04-01 Start
Value
End
Value
KO
×
$10,000.00
1985-11-27
$380,590.30
2026-04-01
The Coca-Cola Company NYSE Common Stock
AAPL
×
$10,000.00
1985-11-27
$12,433,365.76
2026-04-01
Apple Inc NASDAQ Common Stock
COST
×
$10,000.00
1985-11-27
$5.13
2026-04-01
Costco Wholesale Corp NASDAQ Common Stock

Annual Returns

Year KO AAPL COST
2026 (YTD) +8.41% −6.88% +14.49%
2025 +12.59% +6.21% −7.86%
2024 +5.82% +27.05% +35.71%
2023 −7.54% +44.18% +44.18%
2022 +3.90% −30.88% −23.97%
2021 +4.04% +25.79% +41.84%
2020 +1.10% +79.85% +30.88%
2019 +17.90% +84.75% +42.44%
2018 +4.79% −7.17% +8.53%
2017 +12.01% +45.41% +19.83%
2016 −2.39% +10.20% −1.76%
2015 +4.38% −3.72% +18.08%
2014 +4.47% +39.58% +19.55%
2013 +15.50% +6.45% +20.04%
2012 +4.71% +30.32% +26.21%
2011 +6.30% +21.95% +13.37%
2010 +17.26% +50.78% +21.87%
2009 +26.87% +140.39% +11.29%
2008 −24.18% −56.95% −24.06%
2007 +25.36% +124.31% +27.99%
2006 +20.08% +15.09% +5.24%
2005 −3.97% +115.83% −0.21%
2004 −18.76% +191.97% +26.99%
2003 +15.97% +46.36% +30.06%
2002 −7.69% −36.09% −38.24%
2001 −22.66% +45.02% +9.43%
2000 +2.48% −72.02% −15.33%
1999 −14.46% +144.65% +23.08%
1998 −0.28% +206.96% +59.21%
1997 +25.72% −38.20% +74.64%
1996 +38.65% −36.60% +59.39%
1995 +42.57% −19.37% +15.56%
1994 +14.34% +31.62% −34.87%
1993 +5.41% −51.75% +3.37%
1992 +2.78% +3.91% −29.88%
1991 +70.23% +28.40% +24.20%
1990 +15.65% +16.38% −20.01%
1989 +69.21% −15.49% +21.68%
1988 +15.49% −7.44% +9.65%
1987 −0.80% +99.61% −4.27%
1986 +36.51% +82.12% −100.00%
1985 +36.10% −27.24% −0.30%
1984 +17.59% +15.00%
1983 +4.51% −21.46%
1982 +54.11% +30.02%
1981 +2.17% −40.44%
1980 −8.10% +18.04%
1979 −26.93%
1978 +12.64%
1977 −7.97%
1976 −5.37%
1975 +49.27%
1974 −61.67%
1973 −20.65%
1972 +19.17%
1971 +41.54%
1970 −0.92%
1969 +8.26%
1968 +3.01%
1967 +43.61%
1966 +0.67%
1965 +19.99%
1964 +20.41%
1963 +33.48%
1962 −16.72%

Drawdowns

Wed 1985-11-27? to Wed 2026-04-01 Current
Drawdown
Worst
Drawdown
KO
×
−6.31% −60.25%
2003-03-10
The Coca-Cola Company NYSE Common Stock
AAPL
×
−11.53% −84.30%
1997-12-23
Apple Inc NASDAQ Common Stock
COST
×
−99.95% −100.00%
1986-07-09
Costco Wholesale Corp NASDAQ Common Stock