All charts and data below are CPI-U inflation-adjusted and with dividends reinvested. (Why?)

Total Real Returns

KO,AAPL,COST: Total Real Return Chart (Dividends Reinvested, Inflation Adjusted)

Wed 1985-11-27💬 to Wed 2026-06-17 YTD
Return
1 Year
Return
KO
×
+11.82%
2026-06-17
+13.25%
2026-06-17
The Coca-Cola Company NYSE Common Stock
AAPL
×
+5.26%
2026-06-17
+45.69%
2026-06-17
Apple Inc NASDAQ Common Stock
COST
×
+8.38%
2026-06-17
−4.73%
2026-06-17
Costco Wholesale Corp NASDAQ Common Stock

Returns

Wed 1985-11-27💬 to Wed 2026-06-17 Overall
Return
Exponential
Trendline
KO
×
+3,825.24%
+9.47%/yr
+7.03%/yr
(R2=0.803)
The Coca-Cola Company NYSE Common Stock
AAPL
×
+140,533.66%
+19.57%/yr
+19.74%/yr
(R2=0.871)
Apple Inc NASDAQ Common Stock
COST
×
+183.91%
+2.61%/yr
+10.46%/yr
(R2=0.810)
Costco Wholesale Corp NASDAQ Common Stock

Growth of $10,000

Wed 1985-11-27💬 to Wed 2026-06-17 Start
Value
End
Value
KO
×
$10,000.00
1985-11-27
$392,523.53
2026-06-17
The Coca-Cola Company NYSE Common Stock
AAPL
×
$10,000.00
1985-11-27
$14,063,365.71
2026-06-17
Apple Inc NASDAQ Common Stock
COST
×
$10,000.00
1985-11-27
$28,391.00
2026-06-17
Costco Wholesale Corp NASDAQ Common Stock

Annual Returns

Year KO AAPL COST
2026 (YTD) +11.82% +5.26% +8.38%
2025 +12.59% +6.21% −7.86%
2024 +5.83% +27.04% +35.71%
2023 −7.53% +44.18% +44.18%
2022 +3.89% −30.87% −23.97%
2021 +4.05% +25.80% +41.84%
2020 +1.09% +79.86% +30.88%
2019 +17.91% +84.74% +42.45%
2018 +4.78% −7.16% +8.53%
2017 +12.01% +45.39% +19.84%
2016 −2.38% +10.20% −1.76%
2015 +4.38% −3.72% +18.08%
2014 +4.48% +39.57% +19.56%
2013 +15.50% +6.47% +20.03%
2012 +4.71% +30.31% +26.21%
2011 +6.30% +21.94% +13.38%
2010 +17.27% +50.81% +21.86%
2009 +26.85% +140.36% +11.29%
2008 −24.17% −56.95% −24.06%
2007 +25.32% +124.30% +27.98%
2006 +20.08% +15.11% +5.26%
2005 −3.96% +115.87% −0.23%
2004 −18.77% +191.81% +27.01%
2003 +15.95% +46.39% +30.06%
2002 −7.69% −36.08% −38.24%
2001 −22.66% +45.01% +9.43%
2000 +2.50% −72.02% −15.34%
1999 −14.46% +144.58% +23.10%
1998 −0.29% +207.07% +59.20%
1997 +25.72% −38.18% +74.64%
1996 +38.66% −36.61% +59.46%
1995 +42.58% −19.41% +15.51%
1994 +14.38% +31.65% −34.86%
1993 +5.40% −51.76% +3.37%
1992 +2.79% +3.91% −29.89%
1991 +70.18% +28.39% +24.22%
1990 +15.65% +16.37% −20.03%
1989 +69.18% −15.51% +21.65%
1988 +15.50% −7.42% +9.66%
1987 −0.79% +99.53% −4.25%
1986 +36.48% +82.29% −95.72%
1985 +36.09% −27.28% +10.19%
1984 +17.63% +14.91%
1983 +4.45% −21.39%
1982 +54.14% +30.07%
1981 +2.19% −40.47%
1980 −8.12% +18.06%
1979 −26.91%
1978 +12.63%
1977 −7.92%
1976 −5.42%
1975 +49.30%
1974 −61.68%
1973 −20.65%
1972 +19.16%
1971 +41.61%
1970 −0.98%
1969 +8.29%
1968 +3.03%
1967 +43.56%
1966 +0.69%
1965 +20.00%
1964 +20.40%
1963 +33.50%
1962 −16.65%

Drawdowns

Wed 1985-11-27💬 to Wed 2026-06-17 Current
Drawdown
Worst
Drawdown
KO
×
−3.84%
from 2026-06-10 peak
−60.25%
2003-03-10
from 1998-07-14 peak
The Coca-Cola Company NYSE Common Stock
AAPL
×
−6.26%
from 2026-06-02 peak
−84.31%
1997-12-23
from 1991-04-02 peak
Apple Inc NASDAQ Common Stock
COST
×
−14.40%
from 2025-02-13 peak
−97.79%
1995-01-13
from 1986-01-24 peak
Costco Wholesale Corp NASDAQ Common Stock

Rolling Returns

Period ending Wed 2026-06-17 1
Year
2
Years
3
Years
5
Years
10
Years
KO
×
+13.25% +26.40%
+12.43%/yr
+28.46%
+8.71%/yr
+35.93%
+6.33%/yr
+74.79%
+5.74%/yr
The Coca-Cola Company NYSE Common Stock
AAPL
×
+45.69% +28.90%
+13.54%/yr
+47.25%
+13.77%/yr
+85.68%
+13.18%/yr
+877.56%
+25.61%/yr
Apple Inc NASDAQ Common Stock
COST
×
−4.73% +5.22%
+2.58%/yr
+74.15%
+20.31%/yr
+113.50%
+16.38%/yr
+426.18%
+18.06%/yr
Costco Wholesale Corp NASDAQ Common Stock