All charts and data below are CPI-U inflation-adjusted and with dividends reinvested. (Why?)

Total Real Returns

GOOG: Total Real Return Chart (Dividends Reinvested, Inflation Adjusted)

GOOG real return snapshot: after CPI-U inflation, GOOG returned +32.73% over the past year and +6.09% YTD, with dividends reinvested. Since Aug. 19, 2004, GOOG is up +7,746.50% in real purchasing-power return, or +21.79%/yr, and is currently −14.10% below its real total-return high on May 13, 2026.

Data ending Tue Oct. 6, 2026

Growth of $10,000

Thu 2004-08-19💬 to Tue 2026-10-06 Overall
Return
Exponential
Trendline
GOOG
×
+7,746.50%
+21.79%/yr
+16.10%/yr
R2=0.950
Alphabet Inc Class C NASDAQ Common Stock

Growth of $10,000 Summary

Thu 2004-08-19💬 to Tue 2026-10-06 Start
Value
End
Value
GOOG
×
$10,000.00
2004-08-19
$784,650.26
2026-10-06

This Year’s Performance

through 2026-10-06

  YTD YoY
GOOG
×
+6.09% +32.73%

Drawdowns

  Current
Drawdown
Worst
Drawdown
GOOG
×
−14.10%
on 2026-10-06
from 2026-05-13 peak
−65.96%
on 2008-11-24
from 2007-11-06 peak

Rolling Returns

Period ending Tue 2026-10-06 1 yr 2 yr 3 yr 5 yr 10 yr
GOOG
×
+32.73% +93.16%
+38.98%/yr
+129.61%
+31.93%/yr
+107.04%
+15.67%/yr
+543.47%
+20.46%/yr

Annual Returns

Year GOOG
2026 (YTD) +6.09%
2025 +61.11%
2024 +31.82%
2023 +53.68%
2022 −42.40%
2021 +54.31%
2020 +29.27%
2019 +26.22%
2018 −2.88%
2017 +32.77%
2016 −0.36%
2015 +43.51%
2014 −6.67%
2013 +56.09%
2012 +7.65%
2011 +5.61%
2010 −5.61%
2009 +96.18%
2008 −55.55%
2007 +44.26%
2006 +8.27%
2005 +108.05%
2004 +91.29%