All charts and data below are CPI-U inflation-adjusted and with dividends reinvested. (Why?)

Total Real Returns

SCHD,GIS,KHC,PG,UL: Total Real Return Chart (Dividends Reinvested, Inflation Adjusted)

Mon 2012-09-17πŸ’¬ to Fri 2026-06-12 YTD
Return
1 Year
Return
SCHD
×
+16.45%
2026-06-12
+20.95%
2026-06-12
Schwab U.S. Dividend Equity ETF NYSE Exchange-Traded Fund
GIS
×
βˆ’26.10%
2026-06-12
βˆ’36.09%
2026-06-12
General Mills Inc NYSE Common Stock
KHC
×
+0.55%
2026-06-12
βˆ’5.64%
2026-06-12
Kraft Heinz Co NASDAQ Common Stock
PG
×
+2.29%
2026-06-12
βˆ’9.52%
2026-06-12
Procter & Gamble Company NYSE Common Stock
UL
×
βˆ’11.49%
2026-06-12
βˆ’18.47%
2026-06-12
Unilever PLC ADR NYSE Common Stock

Returns

Mon 2012-09-17πŸ’¬ to Fri 2026-06-12 Overall
Return
Exponential
Trendline
SCHD
×
+261.23%
+9.80%/yr
+8.83%/yr
(R2=0.944)
Schwab U.S. Dividend Equity ETF NYSE Exchange-Traded Fund
GIS
×
βˆ’1.05%
βˆ’0.08%/yr
+2.20%/yr
(R2=0.199)
General Mills Inc NYSE Common Stock
KHC
×
βˆ’32.91%
βˆ’2.86%/yr
βˆ’5.88%/yr
(R2=0.444)
Kraft Heinz Co NASDAQ Common Stock
PG
×
+120.04%
+5.91%/yr
+7.23%/yr
(R2=0.867)
Procter & Gamble Company NYSE Common Stock
UL
×
+51.79%
+3.09%/yr
+2.97%/yr
(R2=0.454)
Unilever PLC ADR NYSE Common Stock

Growth of $10,000

Mon 2012-09-17πŸ’¬ to Fri 2026-06-12 Start
Value
End
Value
SCHD
×
$10,000.00
2012-09-17
$36,123.41
2026-06-12
Schwab U.S. Dividend Equity ETF NYSE Exchange-Traded Fund
GIS
×
$10,000.00
2012-09-17
$9,894.63
2026-06-12
General Mills Inc NYSE Common Stock
KHC
×
$10,000.00
2012-09-17
$6,709.47
2026-06-12
Kraft Heinz Co NASDAQ Common Stock
PG
×
$10,000.00
2012-09-17
$22,003.99
2026-06-12
Procter & Gamble Company NYSE Common Stock
UL
×
$10,000.00
2012-09-17
$15,179.13
2026-06-12
Unilever PLC ADR NYSE Common Stock

Annual Returns

Year SCHD GIS KHC PG UL
2026 (YTD) +16.45% βˆ’26.10% +0.55% +2.29% βˆ’11.49%
2025 +1.62% βˆ’25.70% βˆ’18.49% βˆ’14.53% +3.01%
2024 +8.53% βˆ’1.40% βˆ’15.40% +13.97% +17.26%
2023 +1.16% βˆ’22.56% βˆ’8.12% βˆ’4.07% βˆ’3.58%
2022 βˆ’9.13% +20.31% +11.00% βˆ’10.82% βˆ’8.85%
2021 +21.34% +10.73% +0.88% +12.60% βˆ’13.83%
2020 +13.48% +12.07% +12.25% +12.62% +7.40%
2019 +24.45% +39.93% βˆ’22.96% +36.58% +10.18%
2018 βˆ’7.33% βˆ’32.83% βˆ’43.33% +1.63% βˆ’4.36%
2017 +18.35% βˆ’2.71% βˆ’10.27% +10.36% +37.03%
2016 +14.09% +8.07% +20.94% +7.14% βˆ’4.76%
2015 βˆ’1.02% +10.73% +18.71% βˆ’10.62% +8.71%
2014 +10.85% +9.45% +19.63% +14.56% +0.94%
2013 +30.91% +25.42% +21.42% +21.82% +8.26%
2012 +9.50% +1.51% +2.57% +3.41% +17.41%
2011 +5.72% +13.81% +3.98% +9.40%
2010 +1.98% +7.75% βˆ’1.06%
2009 +17.04% βˆ’1.50% +40.02%
2008 +9.39% βˆ’13.89% βˆ’36.52%
2007 βˆ’2.40% +12.06% +33.01%
2006 +16.99% +10.60% +27.47%
2005 βˆ’2.15% +3.63% +1.57%
2004 +9.03% +8.84% +5.35%
2003 βˆ’3.03% +16.29% βˆ’0.64%
2002 βˆ’9.71% +8.91% +14.87%
2001 +17.93% +1.54% βˆ’2.86%
2000 +24.30% βˆ’29.48% +13.49%
1999 βˆ’7.92% +18.39% βˆ’25.29%
1998 +10.05% +14.05% +30.31%
1997 +14.28% +47.96% +42.32%
1996 +18.12% +27.94% +14.96%
1995 +33.01% +33.42% +15.86%
1994 βˆ’5.32% +8.43% +3.16%
1993 βˆ’11.35% +5.87% +4.31%
1992 βˆ’7.47% +13.47% +0.78%
1991 +49.51% +7.73% +25.86%
1990 +31.43% +19.07% +11.42%
1989 +37.88% +59.38% +43.49%
1988 +3.78% +1.09% βˆ’8.09%
1987 +20.39% +10.41% +30.72%
1986 +44.13% +12.37% +187.37%
1985 +20.31% +23.56% +240.31%
1984 βˆ’2.33% +1.13% +20.47%
1983 +5.32% βˆ’3.88% +4.31%
1982 +30.88% +48.55% βˆ’2.07%
1981 +22.00% +13.04% +3.28%
1980 +20.65% βˆ’13.33% +2.20%
1979 βˆ’23.17%
1978 βˆ’1.75%
1977 βˆ’11.28%
1976 +2.66%
1975 +4.40%
1974 βˆ’19.46%
1973 βˆ’22.87%
1972 +39.74%
1971 +34.04%
1970 +2.91%
1969 +19.19%
1968 βˆ’10.47%
1967 +22.64%
1966 +1.71%
1965 βˆ’16.46%
1964 +1.06%
1963 +10.26%
1962 βˆ’23.15%

Drawdowns

Mon 2012-09-17πŸ’¬ to Fri 2026-06-12 Current
Drawdown
Worst
Drawdown
SCHD
×
βˆ’0.41%
from 2026-05-22 peak
βˆ’33.51%
2020-03-23
from 2020-01-23 peak
Schwab U.S. Dividend Equity ETF NYSE Exchange-Traded Fund
GIS
×
βˆ’60.80%
from 2023-05-12 peak
βˆ’63.42%
2026-06-03
from 2023-05-12 peak
General Mills Inc NYSE Common Stock
KHC
×
βˆ’71.44%
from 2017-02-17 peak
βˆ’77.48%
2020-03-12
from 2017-02-17 peak
Kraft Heinz Co NASDAQ Common Stock
PG
×
βˆ’18.46%
from 2024-12-02 peak
βˆ’28.06%
2022-10-10
from 2021-12-29 peak
Procter & Gamble Company NYSE Common Stock
UL
×
βˆ’22.88%
from 2019-09-04 peak
βˆ’36.38%
2022-10-14
from 2019-09-04 peak
Unilever PLC ADR NYSE Common Stock

Rolling Returns

Period ending Fri 2026-06-12 1
Year
2
Years
3
Years
5
Years
10
Years
SCHD
×
+20.95% +28.29%
+13.26%/yr
+38.44%
+11.45%/yr
+22.34%
+4.11%/yr
+139.55%
+9.13%/yr
Schwab U.S. Dividend Equity ETF NYSE Exchange-Traded Fund
GIS
×
βˆ’36.09% βˆ’45.65%
βˆ’26.28%/yr
βˆ’56.34%
βˆ’24.14%/yr
βˆ’46.44%
βˆ’11.74%/yr
βˆ’45.37%
βˆ’5.87%/yr
General Mills Inc NYSE Common Stock
KHC
×
βˆ’5.64% βˆ’22.06%
βˆ’11.72%/yr
βˆ’28.77%
βˆ’10.69%/yr
βˆ’42.08%
βˆ’10.35%/yr
βˆ’67.58%
βˆ’10.65%/yr
Kraft Heinz Co NASDAQ Common Stock
PG
×
βˆ’9.52% βˆ’10.63%
βˆ’5.46%/yr
+0.94%
+0.31%/yr
+1.44%
+0.29%/yr
+69.32%
+5.41%/yr
Procter & Gamble Company NYSE Common Stock
UL
×
βˆ’18.47% βˆ’6.83%
βˆ’3.48%/yr
+4.97%
+1.63%/yr
βˆ’17.48%
βˆ’3.77%/yr
+14.23%
+1.34%/yr
Unilever PLC ADR NYSE Common Stock