All charts and data below are CPI-U inflation-adjusted and with dividends reinvested. (Why?)

Total Real Returns

AAPL,MSFT,GOOGL,AMZN,NFLX,TSLA: Total Real Return Chart (Dividends Reinvested, Inflation Adjusted)

Tue 2010-06-29? to Fri 2026-05-15 YTD
Return
TRR
Price
AAPL
×
+7.49%
2026-05-15
786.57 TRR
2026-05-15
Apple Inc NASDAQ Common Stock
MSFT
×
−15.05%
2026-05-15
2331.07 TRR
2026-05-15
Microsoft Corporation NASDAQ Common Stock
GOOGL
×
+23.25%
2026-05-15
90.5 TRR
2026-05-15
Alphabet Inc Class A NASDAQ Common Stock
AMZN
×
+11.18%
2026-05-15
1295.52 TRR
2026-05-15
Amazon.com Inc NASDAQ Common Stock
NFLX
×
−9.83%
2026-05-15
392.23 TRR
2026-05-15
Netflix Inc NASDAQ Common Stock
TSLA
×
−8.78%
2026-05-15
173.26 TRR
2026-05-15
Tesla Inc NASDAQ Common Stock

Returns

Tue 2010-06-29? to Fri 2026-05-15 Overall
Return
Exponential
Trendline
AAPL
×
+2,458.68%
+22.65%/yr
+22.63%/yr
(R2=0.960)
Apple Inc NASDAQ Common Stock
MSFT
×
+1,473.54%
+18.96%/yr
+23.50%/yr
(R2=0.971)
Microsoft Corporation NASDAQ Common Stock
GOOGL
×
+2,199.94%
+21.83%/yr
+17.82%/yr
(R2=0.961)
Alphabet Inc Class A NASDAQ Common Stock
AMZN
×
+3,078.82%
+24.34%/yr
+23.38%/yr
(R2=0.907)
Amazon.com Inc NASDAQ Common Stock
NFLX
×
+3,436.09%
+25.18%/yr
+28.19%/yr
(R2=0.838)
Netflix Inc NASDAQ Common Stock
TSLA
×
+17,225.95%
+38.36%/yr
+42.17%/yr
(R2=0.900)
Tesla Inc NASDAQ Common Stock

Growth of $10,000

Tue 2010-06-29? to Fri 2026-05-15 Start
Value
End
Value
AAPL
×
$10,000.00
2010-06-29
$255,867.59
2026-05-15
Apple Inc NASDAQ Common Stock
MSFT
×
$10,000.00
2010-06-29
$157,354.22
2026-05-15
Microsoft Corporation NASDAQ Common Stock
GOOGL
×
$10,000.00
2010-06-29
$229,993.94
2026-05-15
Alphabet Inc Class A NASDAQ Common Stock
AMZN
×
$10,000.00
2010-06-29
$317,882.03
2026-05-15
Amazon.com Inc NASDAQ Common Stock
NFLX
×
$10,000.00
2010-06-29
$353,609.26
2026-05-15
Netflix Inc NASDAQ Common Stock
TSLA
×
$10,000.00
2010-06-29
$1,732,594.81
2026-05-15
Tesla Inc NASDAQ Common Stock

Annual Returns

Year AAPL MSFT GOOGL AMZN NFLX TSLA
2026 (YTD) +7.49% −15.05% +23.25% +11.18% −9.83% −8.78%
2025 +6.21% +12.57% +61.67% +2.47% +2.45% +8.46%
2024 +27.04% +9.76% +32.20% +40.35% +77.94% +57.97%
2023 +44.18% +53.07% +53.19% +75.02% +59.76% +95.18%
2022 −30.87% −32.40% −42.79% −52.68% −54.03% −67.16%
2021 +25.80% +42.45% +54.43% −4.35% +4.09% +39.91%
2020 +79.86% +40.62% +29.10% +73.89% +64.87% +732.10%
2019 +84.74% +54.22% +25.31% +20.28% +18.19% +22.89%
2018 −7.16% +18.54% −2.66% +26.03% +36.83% +4.89%
2017 +45.39% +37.82% +30.18% +52.73% +51.85% +42.69%
2016 +10.20% +12.74% −0.21% +8.70% +6.04% −12.77%
2015 −3.72% +21.80% +45.55% +116.20% +132.68% +7.13%
2014 +39.57% +26.61% −6.10% −22.76% −7.91% +46.74%
2013 +6.47% +42.16% +56.09% +56.61% +291.75% +337.57%
2012 +30.31% +3.98% +7.65% +42.46% +31.34% +16.57%
2011 +21.94% −7.27% +5.61% −6.61% −61.70% +4.16%
2010 +50.81% −7.90% −5.61% +31.84% +214.23% +10.85%
2009 +140.36% +56.22% +96.18% +155.38% +79.43%
2008 −56.95% −44.44% −55.55% −44.70% +12.18%
2007 +124.30% +16.09% +44.26% +125.54% −1.10%
2006 +15.11% +12.99% +8.27% −18.36% −6.80%
2005 +115.87% −4.22% +108.05% +2.93% +112.26%
2004 +191.81% +5.69% +91.29% −18.48% −56.34%
2003 +46.39% +4.85% +173.42% +387.78%
2002 −36.08% −23.77% +70.53% −34.68%
2001 +45.01% +50.41% −31.53%
2000 −72.02% −64.07% −80.23%
1999 +144.58% +63.96% +38.46%
1998 +207.07% +111.20% +949.65%
1997 −38.18% +53.81% +154.56%
1996 −36.61% +82.27%
1995 −19.41% +40.00%
1994 +31.65% +47.68%
1993 −51.76% −8.09%
1992 +3.91% +11.87%
1991 +28.39% +115.15%
1990 +16.37% +63.01%
1989 −15.51% +56.12%
1988 −7.42% −5.98%
1987 +99.53% +115.35%
1986 +82.29% +70.10%
1985 −27.28%
1984 +14.91%
1983 −21.39%
1982 +30.07%
1981 −40.47%
1980 +18.06%

Drawdowns

Tue 2010-06-29? to Fri 2026-05-15 Current
Drawdown
Worst
Drawdown
AAPL
×
−44.18%
2013-04-19
from 2012-09-19 peak
Apple Inc NASDAQ Common Stock
MSFT
×
−23.96%
from 2025-10-28 peak
−41.48%
2022-11-03
from 2021-11-19 peak
Microsoft Corporation NASDAQ Common Stock
GOOGL
×
−1.47%
from 2026-05-13 peak
−48.16%
2022-11-03
from 2021-11-18 peak
Alphabet Inc Class A NASDAQ Common Stock
AMZN
×
−4.03%
from 2026-05-06 peak
−59.82%
2022-12-28
from 2021-07-08 peak
Amazon.com Inc NASDAQ Common Stock
NFLX
×
−37.16%
from 2025-06-30 peak
−82.41%
2012-09-25
from 2011-07-13 peak
Netflix Inc NASDAQ Common Stock
TSLA
×
−16.75%
from 2024-12-17 peak
−75.43%
2023-01-03
from 2021-11-04 peak
Tesla Inc NASDAQ Common Stock

Rolling Returns

Period ending Fri 2026-05-15 1
Year
2
Years
3
Years
5
Years
10
Years
AAPL
×
+37.24% +50.18%
+22.56%/yr
+61.12%
+17.23%/yr
+94.20%
+14.19%/yr
+946.92%
+26.46%/yr
Apple Inc NASDAQ Common Stock
MSFT
×
−9.83% −4.91%
−2.49%/yr
+27.10%
+8.32%/yr
+42.38%
+7.32%/yr
+575.34%
+21.04%/yr
Microsoft Corporation NASDAQ Common Stock
GOOGL
×
+133.80% +118.19%
+47.75%/yr
+212.69%
+46.22%/yr
+182.19%
+23.05%/yr
+693.21%
+23.00%/yr
Alphabet Inc Class A NASDAQ Common Stock
AMZN
×
+23.95% +33.62%
+15.60%/yr
+116.31%
+29.32%/yr
+31.72%
+5.66%/yr
+434.72%
+18.24%/yr
Amazon.com Inc NASDAQ Common Stock
NFLX
×
−28.88% +33.45%
+15.53%/yr
+135.93%
+33.12%/yr
+41.73%
+7.22%/yr
+611.54%
+21.67%/yr
Netflix Inc NASDAQ Common Stock
TSLA
×
+18.58% +128.32%
+51.15%/yr
+131.15%
+32.21%/yr
+72.60%
+11.53%/yr
+2,092.14%
+36.15%/yr
Tesla Inc NASDAQ Common Stock