All charts and data below are CPI-U inflation-adjusted and with dividends reinvested. (Why?)

Total Real Returns

AAPL,MSFT,AMZN: Total Real Return Chart (Dividends Reinvested, Inflation Adjusted)

Thu 1997-05-15? to Wed 2026-04-01 YTD
Return
TRR
Price
AAPL
×
−6.88%
2026-04-01
681.32 TRR
2026-04-01
Apple Inc NASDAQ Common Stock
MSFT
×
−24.27%
2026-04-01
2078.62 TRR
2026-04-01
Microsoft Corporation NASDAQ Common Stock
AMZN
×
−9.75%
2026-04-01
1051.8 TRR
2026-04-01
Amazon.com Inc NASDAQ Common Stock

Returns

Thu 1997-05-15? to Wed 2026-04-01 Overall
Return
Exponential
Trendline
AAPL
×
+93,881.62%
+26.75%/yr
+28.61%/yr
(R2=0.959)
Apple Inc NASDAQ Common Stock
MSFT
×
+1,926.17%
+10.98%/yr
+10.55%/yr
(R2=0.718)
Microsoft Corporation NASDAQ Common Stock
AMZN
×
+105,079.82%
+27.25%/yr
+22.95%/yr
(R2=0.908)
Amazon.com Inc NASDAQ Common Stock

Growth of $10,000

Thu 1997-05-15? to Wed 2026-04-01 Start
Value
End
Value
AAPL
×
$10,000.00
1997-05-15
$9,398,161.76
2026-04-01
Apple Inc NASDAQ Common Stock
MSFT
×
$10,000.00
1997-05-15
$202,616.57
2026-04-01
Microsoft Corporation NASDAQ Common Stock
AMZN
×
$10,000.00
1997-05-15
$10,517,982.02
2026-04-01
Amazon.com Inc NASDAQ Common Stock

Annual Returns

Year AAPL MSFT AMZN
2026 (YTD) −6.88% −24.27% −9.75%
2025 +6.21% +12.58% +2.47%
2024 +27.05% +9.76% +40.35%
2023 +44.18% +53.07% +75.02%
2022 −30.88% −32.40% −52.68%
2021 +25.79% +42.45% −4.36%
2020 +79.85% +40.62% +73.88%
2019 +84.75% +54.21% +20.28%
2018 −7.17% +18.54% +26.03%
2017 +45.41% +37.83% +52.72%
2016 +10.20% +12.74% +8.70%
2015 −3.72% +21.80% +116.17%
2014 +39.58% +26.62% −22.73%
2013 +6.45% +42.15% +56.62%
2012 +30.32% +3.98% +42.44%
2011 +21.95% −7.28% −6.62%
2010 +50.78% −7.90% +31.86%
2009 +140.39% +56.26% +155.32%
2008 −56.95% −44.44% −44.69%
2007 +124.31% +16.06% +125.51%
2006 +15.09% +12.99% −18.35%
2005 +115.83% −4.21% +2.91%
2004 +191.97% +5.69% −18.48%
2003 +46.36% +4.84% +173.45%
2002 −36.09% −23.78% +70.49%
2001 +45.02% +50.40% −31.54%
2000 −72.02% −64.06% −80.22%
1999 +144.65% +63.95% +38.47%
1998 +206.96% +111.16% +949.64%
1997 −38.20% +53.81% +154.60%
1996 −36.60% +82.32%
1995 −19.37% +40.01%
1994 +31.62% +47.68%
1993 −51.75% −8.11%
1992 +3.91% +11.87%
1991 +28.40% +115.15%
1990 +16.38% +63.02%
1989 −15.49% +56.11%
1988 −7.44% −5.97%
1987 +99.61% +115.38%
1986 +82.12% +70.12%
1985 −27.24%
1984 +15.00%
1983 −21.46%
1982 +30.02%
1981 −40.44%
1980 +18.04%

Drawdowns

Thu 1997-05-15? to Wed 2026-04-01 Current
Drawdown
Worst
Drawdown
AAPL
×
−11.53% −83.10%
2003-04-17
Apple Inc NASDAQ Common Stock
MSFT
×
−32.21% −75.73%
2009-03-09
Microsoft Corporation NASDAQ Common Stock
AMZN
×
−17.89% −94.72%
2001-09-28
Amazon.com Inc NASDAQ Common Stock