All charts and data below are CPI-U inflation-adjusted and with dividends reinvested. (Why?)

Total Real Returns

VOO,RDIV,SDOG: Total Real Return Chart (Dividends Reinvested, Inflation Adjusted)

Tue 2013-10-01? to Fri 2025-05-02 YTD
Return
TRR
Price
VOO
×
−4.49%
2025-05-02
4.606 TRR
2025-05-02
Vanguard S&P 500 ETF Exchange-Traded Fund
RDIV
×
−3.71%
2025-05-02
2.175 TRR
2025-05-02
Invesco S&P Ultra Dividend Revenue ETF Exchange-Traded Fund
SDOG
×
−2.22%
2025-05-02
2.538 TRR
2025-05-02
ALPS Sector Dividend Dogs ETF Exchange-Traded Fund

Returns

Tue 2013-10-01? to Fri 2025-05-02 Overall
Return
Exponential
Trendline
VOO
×
+201.41%
+9.99%/yr
+9.71%/yr
(R2=0.937)
Vanguard S&P 500 ETF Exchange-Traded Fund
RDIV
×
+117.47%
+6.94%/yr
+5.98%/yr
(R2=0.777)
Invesco S&P Ultra Dividend Revenue ETF Exchange-Traded Fund
SDOG
×
+94.06%
+5.89%/yr
+5.03%/yr
(R2=0.788)
ALPS Sector Dividend Dogs ETF Exchange-Traded Fund

Growth of $10,000

Tue 2013-10-01? to Fri 2025-05-02 Start
Value
End
Value
VOO
×
$10,000.00
2013-10-01
$30,140.66
2025-05-02
Vanguard S&P 500 ETF Exchange-Traded Fund
RDIV
×
$10,000.00
2013-10-01
$21,746.62
2025-05-02
Invesco S&P Ultra Dividend Revenue ETF Exchange-Traded Fund
SDOG
×
$10,000.00
2013-10-01
$19,406.42
2025-05-02
ALPS Sector Dividend Dogs ETF Exchange-Traded Fund

Annual Returns

Year VOO RDIV SDOG
2025 (YTD) −4.49% −3.71% −2.22%
2024 +21.47% +11.93% +11.49%
2023 +22.23% +1.29% +0.81%
2022 −23.14% +0.66% −6.27%
2021 +20.33% +20.61% +16.40%
2020 +16.73% −10.52% −1.70%
2019 +28.43% +19.88% +21.24%
2018 −6.29% −6.57% −13.08%
2017 +19.25% +9.33% +10.31%
2016 +9.89% +25.59% +20.00%
2015 +0.59% −5.57% −3.90%
2014 +12.71% +20.54% +14.15%
2013 +30.43% +4.75% +32.23%
2012 +14.02% +6.39%
2011 −1.04%
2010 +14.35%

Drawdowns

Tue 2013-10-01? to Fri 2025-05-02 Current
Drawdown
Worst
Drawdown
VOO
×
−7.83% −33.95%
2020-03-23
Vanguard S&P 500 ETF Exchange-Traded Fund
RDIV
×
−11.08% −50.13%
2020-03-23
Invesco S&P Ultra Dividend Revenue ETF Exchange-Traded Fund
SDOG
×
−8.92% −43.92%
2020-03-23
ALPS Sector Dividend Dogs ETF Exchange-Traded Fund