All charts and data below are with dividends reinvested. (Inflation adjustment is OFF !)

Total Real Returns

MO,SO: Total Return Chart (with Dividends Reinvested)

Thu 1981-12-31? to Fri 2025-05-23 YTD
Return
TR
Price
MO
×
+16.31%
2025-05-23
119480 TR
2025-05-23
Altria Group NYSE Common Stock
SO
×
+10.74%
2025-05-23
320.14 TR
2025-05-23
Southern Company NYSE Common Stock

Returns

Thu 1981-12-31? to Fri 2025-05-23 Overall
Return
Exponential
Trendline
MO
×
+5,973,900.00%
+28.85%/yr
+29.22%/yr
(R2=0.956)
Altria Group NYSE Common Stock
SO
×
+31,914.29%
+14.22%/yr
+12.93%/yr
(R2=0.978)
Southern Company NYSE Common Stock

Growth of $10,000

Thu 1981-12-31? to Fri 2025-05-23 Start
Value
End
Value
MO
×
$10,000.00
1981-12-31
$597,400,000.00
2025-05-23
Altria Group NYSE Common Stock
SO
×
$10,000.00
1981-12-31
$3,201,428.57
2025-05-23
Southern Company NYSE Common Stock

Annual Returns

Year MO SO
2025 (YTD) +16.31% +10.74%
2024 +40.76% +21.72%
2023 −3.70% +2.21%
2022 +4.37% +8.24%
2021 +24.18% +16.32%
2020 −10.21% +0.63%
2019 +7.87% +51.65%
2018 −27.14% −3.75%
2017 +9.45% +2.42%
2016 +20.44% +9.92%
2015 +23.11% −0.08%
2014 +34.48% +25.24%
2013 +28.54% +0.48%
2012 +11.74% −3.55%
2011 +27.66% +26.94%
2010 +33.92% +20.72%
2009 +40.36% −4.91%
2008 −29.66% +0.02%
2007 +35.61% +9.86%
2006 +38.59% +11.68%
2005 +48.00% +7.57%
2004 +41.81% +16.16%
2003 +76.59% +11.75%
2002 +11.56% +17.62%
2001 +29.17% +31.80%
2000 +165.55% +48.71%
1999 −45.69% −14.99%
1998 +39.83% +18.15%
1997 +40.79% +21.41%
1996 +51.16% −2.93%
1995 +87.62% +30.27%
1994 +31.30% −3.85%
1993 −10.65% +21.00%
1992 +9.40% +19.37%
1991 +75.17% +33.09%
1990 +44.63% +4.05%
1989 +89.81% +41.53%
1988 +45.37% +9.86%
1987 +36.71% −3.63%
1986 +92.68% +24.40%
1985 +36.67% +30.08%
1984 +36.36% +29.22%
1983 +46.67% +16.60%
1982 +50.00% +47.61%
1981 +42.86% +0.00%
1980 +40.00%

Drawdowns

Thu 1981-12-31? to Fri 2025-05-23 Current
Drawdown
Worst
Drawdown
MO
×
−1.92% −57.39%
2000-02-14
Altria Group NYSE Common Stock
SO
×
−2.76% −38.43%
2020-03-23
Southern Company NYSE Common Stock